Facebook, blogging, Twitter, MySpace, LinkedIn. No doubt that you've heard the words, but what does it all mean? Will it matter? How could this affect your events business?
To answer these questions we've surveyed senior event professionals from major UK businesses and brands on their take-up of social media.
Social media is all about people engaging with each other and the web being the facilitator for them. Chances are these people are either past, present or future customers.
As with all emerging technologies it can sometimes be difficult to sort the good from the bad. This report seeks to provide real insights into how businesses can effectively engage with social media's channels.
Key Highlights
76% believe that using social media is good for promoting events
41% have no idea whether their business has suffered due to a negative review
40% do not have anyone in their organisation monitoring social networks
Over half of the respondents do not know if Twitter is a valuable business tool
We hope that you find this report insightful and useful. Download the full report here.
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