The most important thing for any successful event is, of cause, selling tickets! However, selling out is becoming increasingly more difficult due to increased competition and the amount of free events. I have put together 10 quick and easy tips for increasing your attendance level at your next event. Here are the first 5:
Tip #1: Personalized Event Invitations
Send out customized event invitation emails personally to your contacts. The more attractive and personalized the email, the higher the chance of success!
Symphony’s campaign email management function allows you to customize one of our attractive HTML templates, upload your own banner and loge, create links to downloadable documents and create links to your event’s online registration page.
Once you have uploaded your distribution list, you can schedule your invite to be sent at a specific time and date, or send instantly with a few simple clicks. You can track the success rate of the delivery including bounces, opens, unopened emails and hits on any links you have inserted.
But it doesn’t end there – Why not send a follow up email to all your contacts that haven’t made a reservation from their invite? With a few simple steps, you can create a follow up email which will be sent to the same distribution list as the initial invite. But don’t worry; no one will be receiving any unwanted junk mail after they have booked. Symphony automatically recognises the email addresses which have been used in reservations and excludes them from the follow up.
Tip #2: Online Registration
Why not remove the work involved with ordering event tickets? Many customers may get put off by having to contact event providers by telephone to make a reservation. By providing an online registration option to potential attendees, you can remove the workload and ‘hassle’ associated with buying tickets.
Symphony’s online attendee registration function, booking form & website builder will provide you with all the tools you need to give your attendees a more pleasant booking process with greater ease, while making you more efficient and reducing your costs.
Tip #3: Reduced Prices for Booking Early
Why not offer a discount to attendees who register for your event early? This will increase the level of urgency of potential attendees encouraging them to book before the price goes up.
Symphony can help you do this too. Using the simple and easy to use discount function, you can create an Early Bird offer on the tickets of your choice and set an expiration date for this discount. Attendees will automatically be given this discount at the end of the booking process if they are eligible, without you having to do a thing!
Tip #4: Promotion Codes
Give your target market an incentive to make a reservation. Why not send out a promotion (discount) code along with your campaign email invitation. You can use Symphony to configure discounts by percentage or specific amounts; restrict the discounts by date; and make them available by use of a unique discount code.
Tip #5: Social Media
Social media is all about people engaging with each other and the web being the facilitator for them. Chances are these people are either past, present or future customers. Why not post the URL to your event website on Facebook, Twitter and LinkedIn. If people see that their contacts/friends are interested in your event, they’re more likely to take an interest themselves.
If you still implement a manual event management process, why not get in touch and find out how you can benefit from using Symphony Event Management Software?
Click Here to request a Demo or call us on +44 (0) 114 2794990 for more information.