Need to Sell More Tickets for Your Events? - Part 2

The most important thing for any successful event is, of course, selling tickets! Here are the remaining 5 tips for how to sell more tickets:

Tip #6: Engaging Website Content

By following a recent discussion on ‘what makes the perfect event website’ within the Event Planning & Event Management LinkedIn group, I have picked up a number of useful tips regarding the essential elements that must be included.  The discussion has had over 100 comments so far from leading event professionals and I have organised them into five key areas.

1. Basic Details - Important information including, the event date, time, location, ticket price and who to contact if they have any questions should be available at first glance at the webpage. 

2. Programme & Attendee List - The subject of the event programmes being the most important factor in a person’s final decision on whether to attend the event or not, was frequently mentioned.

3. Location – Include details of leisure facilities and attractions in the surrounding area.

4. Online Registration - Incorporate online event registration and also accommodation reservations within the same page.

5. Pre Event & Post Event - The event website should not stop at the pre-event information. It should also include content for during and post event as well. 

Using the website builder within Symphony, you can create a website for your event and include all the information above to engage your target market and increase their desire for your event.

Tip #7: Pre Event Video

A popular belief with event managers at the moment is that pre event videos are becoming an essential tool for interacting and engaging with potential attendees. A short event video can include information covering the purpose and benefits of the event along with some testimonials from previous events of a similar nature. This can further increase desire for your event and result in greater ticket sales!

Why not create a YouTube video for your event and embed it into your event’s very own website built with Symphony?

Tip #8: Directions to the Event Venue

It’s common knowledge that a large amount of pre-event anxiety is caused by planning travel arrangements and locating secure parking facilities close to the venue. This can be avoided by including something like Google or Bing maps in the event website along with directions to the venue form all the city’s major access points. This can reduce any doubts someone may have about attending an event and allow them to look forward to the event without any unwanted hassle!

Symphony’s event website creator automatically inserts the venue location map when creating a venue page.

Tip #9: Reduced Ticket Prices for Group Bookings

Why not offer a discount to large groups who register for your event? This will provide an incentive for people to encourage their friends/colleagues to attend the event in order to get the reduced rate.

Symphony can help you do this. Using the simple and easy to use discount function, you can create a ‘Group Bookings’ offer on the tickets of your choice and set a value of ‘greater than’ or ‘equal to’ the group size you specify. Attendees will automatically be given this discount at the end of the booking process if they are eligible, without you having to do a thing!

Tip #10: Evaluate Your Events

Post-event content can also be added to the website including testimonials, pictures, videos and feedback functions. Why not embed a survey or poll into your event’s website for your attendees to leave you their feedback about the event? This will provide you with useful evaluation data and also be used for the promotion of future events. Let your previous events sell your future events!

If you still implement a manual event management process, why not get in touch and find out how you can benefit from using Symphony Event Management Software?