As previously outlined in our recent blog post ‘Mobile Technology and Events’, the progression and development of Smartphone applications is affecting how event organisers manage their events. As more and more people are using their mobile phones to browse the internet, send emails and shop online, there is even more potential for digital communication in the events industry.
The development of the QR code reader had provided event organisers with another method in which to communicate with their delegates.
Quick Response (QR) Code Creator and Reader
QR codes are two dimensional barcodes that can contain any type of alphanumeric text and commonly contain URLs directing people back to an organisation’s website. You may have seen QR codes on billboards, in magazines, shops and even on t-shirts. They are designed to be read quickly by mobile phones and require a QR reader application to be installed on a Smartphone.
So, as an Event Manager - How Can I Use QR Codes?
No matter how large or small an event may be, event managers can use QR codes in a variety of ways to communicate with delegates and direct them to any desired information, website or online registration page. Why not use them on any printed or electronic advertising material:
- Business Cards – Include a QR code on your business card directing people to your website’s ‘about us’ or ‘meet the team’ page.
- Event Invitations – Include QR codes on your advertisement material directing people to a special offer page, downloadable coupon or discount code.
- Event Posters – Direct attendees to your register now page when they scan a QR code on your event poster.
- Merchandise – Reduce costs by letting attendees purchase merchandise via their mobile phone by scanning a QR code and buying online.
- Event Registration – Why not send your delegates directly to your Symphony event registration page?
If you would like to find out more about how you could use QR codes with online registration, scan the barcode above with your Smartphone's QR reader, or give us a call on 0114 279 4990.
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