August 2016 – 5 Top Event Management Blog Posts
How to Create Memorable Content for Attendees
We live in a world of instant gratification, where consumers want targeted information, and they want it fast.
This trend permeates almost every aspect of our lives. Consider our social media accounts – Facebook displays ads in users’ news feeds based on their recent Google searches, and recommendations on who to follow constantly pop up on Twitter… Read More
Networking at Trade Shows key to strengthening Business Relationships
Increasingly, face-to-face exchanges and networking is becoming of greater significance at Trade Shows in spite of the growing popularity of online communication and virtual events. Studies reveal that though virtual events and other technologies are growing popular, few marketing methods can compete with the potential of Trade Shows… Read More
The Power of Nostalgia for Events
Becki Cross, Event Manager Blog
A recent study has revealed the power of nostalgia on human behavior and most interestingly on spending and donating patterns. How and why should we try to incorporate this state of mind into our events and event marketing? Read More
Why Pokemon Go Will Not be the Next Big Thing for Your Event
My moment of epiphany about Pokemon Go’s potential usefulness to the event industry (or lack thereof) came during a business trip to Italy with my son. I had come to Milan for a business meeting, and the date of the meeting happened to coincide with the first wave of Pokemon Go frenzy… Read More
Three Key Elements of Any Successful Virtual Event
Live-streaming is the future of events. If you are a skeptic like me, you will argue that live broadcast is not a new concept and has been around in the events industry for a long time. And you will be absolutely right!
What is new, however, is the availability of technology that makes streaming accessible and the quantity of video that is consumed on a daily basis… Read More
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