4 Top Tips for Creating Effective Reminder Emails
When done right, reminder emails can be the perfect prompt to transform an invitee into a delegate.
Easier said than done.
The big obstacle isn’t convincing people to come, but making sure that the right people know your event exists. And with our world of busy schedules, a reminder email is not only helpful, but when done properly, it can be a key tool that builds a buzz and drives attendees to your event.
Here are some practical reasons to send a reminder email:
- We forget things. Plain and simple, this happens.
- Calendars change. Your delegates may have considered booking when you initially sent the invite, but plans can easily change.
- Keep invitees updated. Done the right way, this can also serve as an effective marketing tool.
1. Manage Your Subject Line
Your reminder email subject line should be different from your initial invite, but be smart about it. Keep them short, descriptive, and provide the recipient with a reason to open your email. And remember, keep away from “trigger words” that could send your email into the recipients spam folder. Here’s some more tips on that.
2. Don’t Send Too Many
You don’t want to sound desperate. Sending multiple reminders will not serve you well in the long run. So be careful and do not over-sell your event, or worse, end up in the spam folder. One email a week in the lead up to your event is a good guide to stick to.
3. Have One Call to Action
When you add more than one call to action to your email, you dilute the primary objective. Make it clear what your invitees should do and keep it simple.
4. Schedule in Advance
It’s a well-known fact that event managers struggle for time. Do yourself a favour and create your reminders in advance. (Top tip: With Symphony, you can set up as many reminder emails as you’d like)
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